"My label was birthed in 2002 for one reason:.
Other labels suck!"  - Heidi

Dear fellow rockers:

Are you tired of shredding your fingers to the bone only to get a slap in the face by having each record sit on a shelf? Neatly mantled by the indie fag dust collecting hypocrites I call my brethren in this industry.  No tour support, no management and the biggest yank of all:. No advertising. Well, how is a band supposed to sell records???? Better yet, why sign to a label if you can do more for yourself? Speaking from experience, I know what it's like to wait 2 years and never receive a statement or have any clue as to how your record is moving.  I also know what it's like to do all the merch, vehicle rental, gas and booking only to come home without a place to live. Or better yet, blowing a radiator a week into a 2 week tour and not having any back up to call.  Or even more shaming: calling mom on the phone saying, "I'm having a rough time right now, need to move back in for a couple weeks" and her saying "Oh, another pointless rock-n-roll pissing parade???"